Additionally, shopping on mobile devices is expected to hit a major milestone, surpassing desktop and driving over half (51.2%) of all online spending this season.Ĭyber Week – the shopping period including Thanksgiving, Black Friday and Cyber Monday – is expected to drive $37.2 billion in online spending, up 5.4% YoY and representing 16.8% of the holiday season. $14.5 billion in 2022, up 16.9%), will drive spending this season as consumers look to stretch their budgets when making purchases. Never-before seen discounts, and the increased usage of the Buy Now, Pay Later (BNPL) flexible spending method, which is expected to drive $17 billion in online spending (vs. In the 2022 season, shoppers spent $211.7 billion online, and saw 3.5% YoY growth. 31), representing 4.8% growth year-over-year (YoY). online holiday sales to hit $221.8 billion this holiday shopping season (Nov. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online.Īdobe expects U.S. retail sites, 100 million SKUs and 18 product categories. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. Today, Adobe (Nasdaq:ADBE) released its online shopping forecast for the 2023 holiday season, covering the period from Nov. Buy Now, Pay Later usage set to drive a record $17 billion in online spend, as consumers look for flexible ways to manage their budgets.Discounts expected to hit record highs this season, peaking at 35% off listed price for toys, 30% for electronics and 25% for apparel.Mobile shopping set to overtake desktop for the first time, as consumers get increasingly comfortable transacting on smaller screens.
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